SaaS Marketing
Resources
BOOK: The SaaS Marketing Playbook
The SaaS Marketing Playbook: A Step-by-Step Guide to Scaling Success" by Zack Hanebrink offers actionable strategies for SaaS businesses to attract, convert, and retain customers effectively. The book covers topics such as defining your Ideal Customer Profile (ICP), optimizing paid acquisition, mastering SEO, and reducing churn. It's designed to help build and execute a powerful marketing plan that delivers results.
FREE eBook
2025 SaaS Growth & Marketing Benchmark Report
Discover key SaaS growth benchmarks, CAC trends, and marketing strategies for 2025. Designed for founders & CEOs of lean SaaS teams. Download the free report.
FREE SaaS Marketing Assessment Tool
Is Your SaaS Marketing Set Up for Predictable Growth?
Answer a few quick questions and get a personalized score + actionable tips to improve your marketing strategy.
FREE eBook
Standing Out in the Crowd: How SaaS CEOs Can Navigate Market Saturation and Outpace Competition
Discover Proven Strategies to Differentiate, Grow, and Thrive in an Oversaturated Industry.
Get your free copy of “Standing Out in the Crowd: How SaaS CEOs Can Navigate Market Saturation and Outpace Competition”—the ultimate guide to driving growth in competitive SaaS markets.
FREE ROI Calculator
CMO ROI Calculator: In-House vs. Fractional
Use this quick calculator to compare the cost of hiring a full-time Chief Marketing Officer versus bringing on a Fractional SaaS CMO. Just plug in a few numbers—like your current revenue, marketing budget, and projected growth—and see how the two options stack up in terms of cost, ROI, and revenue impact.
FREE eBook
The SaaS Marketing Blueprint
A no-fluff guide to generating consistent SaaS growth without hiring a marketing team or breaking the bank.
FREE eBook
The Fatal Keyword Mistakes That Destroy SaaS Profits - And How to Fix Them
Discover the most common keyword mistakes that quietly drain SaaS profits—and learn exactly how to fix them. In this concise guide, you’ll uncover step-by-step strategies to identify high-intent, long-tail keywords and build a future-proof SEO foundation. Walk away with a clear roadmap for mapping keywords to every stage of the buyer’s journey, so you can maximize ROI and drive sustainable growth.
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