About Me

Zack Hanebrink

Zack Hanebrink is a seasoned SaaS marketing leader and Fractional CMO with over two decades of comprehensive marketing experience, including more than 10 years specializing in SaaS growth strategies. Throughout his career, Zack has successfully driven marketing initiatives for rapidly scaling SaaS startups as well as prominent Fortune 500 SaaS enterprises.

As a co-founder of HookLead, a digital marketing agency dedicated to helping SaaS companies achieve predictable and scalable growth, Zack guides CEOs and founders in creating powerful, data-driven marketing systems.

He is also the author of the highly acclaimed book, The SaaS Marketing Playbook, providing step-by-step strategies to SaaS leaders around the globe.

Based in beautiful Charleston, South Carolina, Zack balances his professional life by cherishing time with his family. Married and a proud father of two—a 17-year-old daughter and a 13-year-old son—he enjoys making memories with his loved ones, relaxing at the beach, passionately following college football, and immersing himself in his love for boxing and music.

Connect with Zack on LinkedIn to discover more insights into SaaS marketing and strategic leadership.