Strategic Fractional CMO Leadership for Growing SaaS Companies
Providing part-time, executive-level marketing expertise to align strategies with business objectives, ensuring measurable growth.
You may need a Fractional CMO if:
You lack a clear marketing strategy
and need a seasoned leader to develop a plan that aligns with your business goals.
Your marketing efforts are disjointed, and you need expert guidance to streamline activities across channels.
You’re ready to scale, but don’t have the bandwidth or in-house expertise to lead a comprehensive marketing initiative.
You want CMO-level leadership without the overhead of a full-time executive.
Zack Hanebrink
Fractional CMO for SaaS Companies
As a seasoned SaaS marketing leader, I help growth-focused companies unlock their potential.
With strategic insight and proven expertise, I assess your current marketing, identify improvements, and align strategies with business goals—delivering measurable results and sustainable growth.
READY TO learn more?
Schedule your free consult
If you're a SaaS founder or CEO with $2M+ revenue, book a Discovery Call to find new revenue streams, strengthen your marketing strategy, and explore how a Fractional CMO can boost your growth.
What You Get
Audit
Discover wasted spend & effort, leaks in your funnel and identify growth opportunities.
Strategy
Data-driven marketing roadmap aligned with your business goals.
Leadership
Align your team towards a common goal and implement the roadmap.
Core Message
Identify and define your most profitable customers. Create a clear and compelling message that resonates.
Execution Calendar
Outline the exact steps and tactics needed to implement the strategy.
Growth
Gain access to a seasoned marketing leader with proven SaaS growth strategies.
Audit, Research & Analysis
We begin every engagement by conducting a comprehensive audit of your current marketing efforts and analyzing your existing data. This deep dive helps us uncover quick wins—immediate adjustments that can deliver rapid improvements—as well as long-term growth opportunities.
Our research involves evaluating your marketing channels, messaging, audience targeting, and performance metrics. We’ll assess how well your strategies align with your business goals, identify gaps in your approach, and pinpoint areas for optimization. The result is a clear roadmap that highlights actionable insights and sets the foundation for a marketing strategy that drives measurable growth.
Strategy, Marketing Roadmap
Once the audit is complete, we move into crafting a customized marketing strategy that’s aligned with your business objectives. Our approach is not about quick fixes or short-term gains—it’s about creating a sustainable plan that drives consistent growth. We’ll define your ideal customer personas, refine your messaging, and prioritize the most impactful marketing channels for your business.
With this foundation, we’ll build a detailed marketing roadmap that outlines each step needed to achieve your goals. From content strategies to lead generation, we’ll ensure every tactic serves a purpose. This roadmap will not only guide the execution of marketing activities but also provide clear benchmarks and KPIs to track success over time.
Our research involves evaluating your marketing channels, messaging, audience targeting, and performance metrics. We’ll assess how well your strategies align with your business goals, identify gaps in your approach, and pinpoint areas for optimization. The result is a clear roadmap that highlights actionable insights and sets the foundation for a marketing strategy that drives measurable growth.
Jumpstart Quick Wins
While long-term strategy is essential, we also focus on generating immediate results. After the initial audit, we identify and implement
quick wins—small, strategic adjustments that deliver fast, measurable improvements. Whether it’s optimizing underperforming campaigns, improving conversion rates, or enhancing customer targeting, these quick wins help boost your marketing ROI from day one.
Our goal is to deliver early successes that build momentum while laying the groundwork for sustainable growth. By addressing immediate opportunities, we ensure your marketing starts making an impact right away.
Our research involves evaluating your marketing channels, messaging, audience targeting, and performance metrics. We’ll assess how well your strategies align with your business goals, identify gaps in your approach, and pinpoint areas for optimization. The result is a clear roadmap that highlights actionable insights and sets the foundation for a marketing strategy that drives measurable growth.
Marketing Strategy Implementation
Once your marketing strategy and roadmap are in place, we ensure it’s executed effectively. Whether you have an in-house marketing team, are working with an existing agency, or need support finding implementation partners, we can tailor the approach to fit your needs.
We provide leadership and oversight, ensuring that every aspect of your marketing strategy is aligned with your business goals and executed to deliver results. By collaborating with your team or external partners, we ensure a seamless transition from strategy to action, while maintaining consistency and focus throughout the process. No matter the setup, we ensure that your marketing plan is implemented efficiently and effectively for maximum impact.
SOPs That Drive Consistent, Scalable Marketing
When every campaign, initiative, and touchpoint follows a proven process, your SaaS marketing runs like a well-oiled machine. Our
Standard Operating Procedures (SOPs)
are meticulously crafted to streamline every facet of your marketing—from demand generation and content creation to lead nurturing and analytics.
Here’s why SOPs are a game-changer for SaaS:
Repeatable Results: Eliminate guesswork and ensure every campaign meets quality standards.
Time & Cost Efficiency: Onboard new hires or agencies faster with clear, step-by-step guidelines.
Continuous Improvement: Built-in metrics and checkpoints let you optimize processes for ongoing growth.
Build, Train, and Manage a High-Performing Marketing Team
A great playbook is only as powerful as the team executing it. That’s why we don’t just hand you SOPs; we help you assemble and lead the marketing crew that brings them to life:
Team Blueprint: We assess your current capabilities and outline essential marketing roles for your stage of growth.
SaaS-Savvy Talent: Tap into our network of marketers and specialists who understand the nuances of the SaaS industry.
In-Depth Training: Every new hire is onboarded with our SOP library, ensuring consistency and fast integration.
Ongoing Management: We provide executive oversight, performance reviews, and strategic direction—so you can focus on the bigger picture.
Why This Matters for Your SaaS Business
Speed to Market: Launch campaigns quickly and accurately with clear SOPs in place.
Predictable Outcomes: With tested processes and trained professionals, you minimize errors and maximize ROI.
Scalability: As you grow, we adapt the SOPs and expand your team—ensuring your marketing engine keeps pace with product and revenue goals.
Measure, Test & Optimize
Once your marketing strategy is in motion, we don’t stop there. We continuously monitor and measure performance to ensure that your campaigns are delivering the results you need. Using key performance indicators (KPIs) and data-driven insights, we regularly assess what’s working, what’s not, and where there’s room for improvement.
We run A/B tests, analyze customer behavior, and track ROI to optimize every aspect of your marketing. This ongoing process of testing and refinement allows us to fine-tune strategies for even greater impact, ensuring your marketing efforts evolve with your business and deliver long-term success.
Review, Adjust, Plan & Scale
As your business grows, so should your marketing efforts. We regularly review your marketing performance, adjusting tactics to meet evolving goals and market conditions. Through in-depth analysis of key metrics, we identify new opportunities for improvement and ensure your strategy stays agile and responsive.
With this insight, we’ll help you plan the next phase of growth—whether that means scaling existing campaigns, launching new initiatives, or expanding into new markets. Our goal is to keep your marketing aligned with your business’s trajectory, ensuring continued success and sustained growth.
READY TO learn more?
Schedule your free consult
If you're a SaaS founder or CEO with $2M+ revenue, book a Discovery Call to find new revenue streams, strengthen your marketing strategy, and explore how a Fractional CMO can boost your growth.
TESTIMONIALS
What others are saying
"I have been working with Zack for a few months, and it has been a great experience. Zack is personable and relates well to others. He is organized and a self-starter and has quickly earned my trust to follow through on plans. He consistently brings new ideas to the conversation and clearly has a passion for the digital marketing profession."
- Kale Sparling
Results Driven
2,488% increase in influenced revenue in 90 days
Increased lead volume 36% and lowered cost-per-lead 25% in the first 90 days
optimized conversion path led to 179% increase in lead volume
200% growth in inbound leads in less than 6 months
178% return on investment in less than 6 months
360% subscriber increase and created a repeatable marketing system
How We Work
Consultation
Tell us more about your business and the challenges you're facing.
Plan
We create your SaaS marketing plan.
Implement
We work with your new dream team and scale up your SaaS!
READY TO LEARN MORE?
Schedule Your FREE Strategy Call!
If you’re a CEO or founder of a SaaS company generating $1M+ in revenue, a Fractional CMO could be your key to driving consistent growth and scalability.
Schedule a Discovery Call and I’ll:
Evaluate your marketing and sales strategies to identify untapped revenue potential.
Assess your marketing team’s structure for improved consistency and outcomes.
Discuss how a dedicated Fractional CMO can help accelerate your SaaS growth.
TRY IT RISK FREE
The Perfect-Fit Strategy Guarantee
If you're not fully confident in the SaaS marketing strategy we develop, we'll refine it together until it meets your expectations, no extra fees, no strings attached.
| Aspect | Fractional CMO | Full-Time CMO |
|---|---|---|
| Cost/Investment | $5,000 - $15,000/month (part-time) No additional costs for full-time benefits (e.g., health insurance, retirement contributions). |
$200,000 - $375,000/year salary + bonuses and benefits Includes benefits (health insurance, retirement, bonuses), adding significantly to total cost. |
| Flexibility | Can be hired on-demand, part-time, or for specific projects. | Full-time commitment, meaning higher overhead costs and less flexibility. |
| Time Commitment | Typically works part-time, with flexible hours based on the company’s needs. | Full-time, on-site or remote, with full accountability and time investment. |
| Experience & Expertise | Often brings diverse experience from working with multiple industries and companies. | Typically has in-depth experience within a specific company or industry but may lack broader exposure. |
| Strategic Insight | Provides high-level strategic guidance tailored to your specific goals and business model. | Deeply integrated into the company, handling both high-level strategy and daily operations. |
| Implementation Oversight | Leads the strategy but often works alongside existing teams or external agencies to execute. | Leads both strategy and implementation, overseeing the entire marketing department and execution. |
| Leadership | Part-time leadership, offering direction and guidance without micromanaging day-to-day operations. | Full-time leadership with deeper integration into the company’s culture and team management. |
| Scalability | Easy to scale up or down based on business needs—cost-effective for companies in growth or transition phases. | Less flexibility to scale quickly due to the fixed nature of full-time employment costs and commitment. |
| Time to Hire | Faster to bring onboard; no lengthy hiring process or onboarding as required for full-time employees. | Lengthy recruitment, onboarding, and adjustment process to ensure a cultural and strategic fit. |
| Best For | Small to mid-sized companies needing CMO-level leadership without full-time cost or commitment. Ideal for growth phases or restructuring. | Larger companies with a high volume of marketing activities that require a full-time executive to lead the department on a daily basis. |
| Results | Strategic alignment, quick wins, and long-term marketing improvements with a focus on ROI. Flexible to meet short-term and long-term goals. | Long-term, sustained growth with full-time focus on marketing strategy, brand development, and revenue growth. |
FAQ's
What is a Fractional CMO?
A Fractional CMO is a part-time Chief Marketing Officer who provides executive-level marketing strategy and leadership without the need for a full-time hire. They help businesses align their marketing efforts with business goals, develop marketing plans, and oversee the execution of campaigns.
How is a Fractional CMO different from hiring a marketing agency?
A Fractional CMO offers strategic leadership at the executive level, whereas marketing agencies typically focus on execution of specific campaigns. A Fractional CMO works closely with your leadership team to develop and guide the overall marketing strategy, ensuring that all marketing efforts are aligned with your business objectives.
How do you work with our internal team or current agency?
We can seamlessly integrate with your internal marketing team or existing agency, providing the strategic oversight needed to ensure alignment with your business goals. We lead the strategy and work in tandem with your team or partners to execute the plan effectively.
Do you handle the execution, or do you just provide strategy?
While our primary focus is on strategy and leadership, we also oversee the implementation of marketing plans. This can involve working directly with your team, managing third-party vendors, or helping you find the right resources to execute the strategy.
What size businesses typically benefit from a Fractional CMO?
Our services are best suited for small to mid-sized SaaS companies that need marketing leadership but don’t have the budget or need for a full-time CMO. We also work with growing companies that need to scale their marketing efforts quickly and strategically.
How long does it take to see results?
Quick wins can be identified within the first few weeks, especially after the initial audit. Long-term, sustainable results are typically seen within 3 to 6 months as the marketing strategy is implemented and optimized over time.
What is the cost of hiring a Fractional CMO?
Pricing varies depending on the level of engagement and the specific needs of your business. On average, a Fractional CMO costs $4,000 - $15,000 per month, offering a cost-effective solution compared to hiring a full-time CMO with a six-figure salary.
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