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A Fractional CMO is a part-time Chief Marketing Officer who provides executive-level marketing strategy and leadership without the need for a full-time hire. They help businesses align their marketing efforts with business goals, develop marketing plans, and oversee the execution of campaigns.

A Fractional CMO offers strategic leadership at the executive level, whereas marketing agencies typically focus on execution of specific campaigns. A Fractional CMO works closely with your leadership team to develop and guide the overall marketing strategy, ensuring that all marketing efforts are aligned with your business objectives.

We can seamlessly integrate with your internal marketing team or existing agency, providing the strategic oversight needed to ensure alignment with your business goals. We lead the strategy and work in tandem with your team or partners to execute the plan effectively.

While our primary focus is on strategy and leadership, we also oversee the implementation of marketing plans. This can involve working directly with your team, managing third-party vendors, or helping you find the right resources to execute the strategy.

Our services are best suited for small to mid-sized SaaS companies that need marketing leadership but don’t have the budget or need for a full-time CMO. We also work with growing companies that need to scale their marketing efforts quickly and strategically.

Quick wins can be identified within the first few weeks, especially after the initial audit. Long-term, sustainable results are typically seen within 3 to 6 months as the marketing strategy is implemented and optimized over time.

Pricing varies depending on the level of engagement and the specific needs of your business. On average, a Fractional CMO costs $4,000 - $15,000 per month, offering a cost-effective solution compared to hiring a full-time CMO with a six-figure salary.