Unlock Predictable Growth in Your SaaS

Transforming marketing from a cost center into a revenue driver through expert leadership and data-driven strategies.

Fractional SaaS CMO
Zack Hanebrink

As a seasoned SaaS marketing leader, I specialize in helping growth-driven companies unlock their full potential. I bring a strategic mindset and a proven track record of success to every engagement, stepping into your organization to assess and audit your current marketing efforts, identify areas for improvement, and align your marketing strategy with your overall business goals. By creating a clear, actionable marketing plan and leading the implementation team, I ensure your marketing drives measurable results and positions your company for sustainable growth.

What is a Fractional CMO &
Do You Need One?

A Fractional CMO is a part-time, executive-level marketing leader who brings the expertise and strategic vision of a full-time Chief Marketing Officer, without the cost and commitment of hiring someone in-house. For growing businesses, particularly in the SaaS industry, a Fractional CMO provides the leadership necessary to scale your marketing efforts, align strategies with business goals, and drive growth—all while working within your budget.

You need a Fractional CMO if:

You lack a clear marketing strategy and need a seasoned leader to develop a plan that aligns with your business goals.
Your marketing efforts are disjointed, and you need expert guidance to streamline activities across channels.
You’re ready to scale, but don’t have the bandwidth or in-house expertise to lead a comprehensive marketing initiative.
You want CMO-level leadership without the overhead of a full-time executive.

By hiring a Fractional CMO, you get access to the same high-level leadership that big companies rely on, but in a flexible, cost-effective arrangement that meets your unique needs.

What You Get With Our Fractional CMO

Audit

Discover wasted spend & effort, leaks in your funnel and identify growth opportunities.

Strategy

Data-driven marketing roadmap aligned with your business goals.

Leadership

Align your team towards a common goal and implement the roadmap.

Growth

Gain access to a seasoned marketing leader with proven SaaS growth strategies.

Audit, Research & Analysis

We begin every engagement by conducting a comprehensive audit of your current marketing efforts and analyzing your existing data. This deep dive helps us uncover quick wins—immediate adjustments that can deliver rapid improvements—as well as long-term growth opportunities.

Our research involves evaluating your marketing channels, messaging, audience targeting, and performance metrics. We’ll assess how well your strategies align with your business goals, identify gaps in your approach, and pinpoint areas for optimization. The result is a clear roadmap that highlights actionable insights and sets the foundation for a marketing strategy that drives measurable growth.

Strategy, Marketing Roadmap

Once the audit is complete, we move into crafting a customized marketing strategy that’s aligned with your business objectives. Our approach is not about quick fixes or short-term gains—it’s about creating a sustainable plan that drives consistent growth. We’ll define your ideal customer personas, refine your messaging, and prioritize the most impactful marketing channels for your business.

With this foundation, we’ll build a detailed marketing roadmap that outlines each step needed to achieve your goals. From content strategies to lead generation, we’ll ensure every tactic serves a purpose. This roadmap will not only guide the execution of marketing activities but also provide clear benchmarks and KPIs to track success over time.
Our research involves evaluating your marketing channels, messaging, audience targeting, and performance metrics. We’ll assess how well your strategies align with your business goals, identify gaps in your approach, and pinpoint areas for optimization. The result is a clear roadmap that highlights actionable insights and sets the foundation for a marketing strategy that drives measurable growth.

Jumpstart Quick Wins

While long-term strategy is essential, we also focus on generating immediate results. After the initial audit, we identify and implement quick wins—small, strategic adjustments that deliver fast, measurable improvements. Whether it’s optimizing underperforming campaigns, improving conversion rates, or enhancing customer targeting, these quick wins help boost your marketing ROI from day one.

Our goal is to deliver early successes that build momentum while laying the groundwork for sustainable growth. By addressing immediate opportunities, we ensure your marketing starts making an impact right away.
Our research involves evaluating your marketing channels, messaging, audience targeting, and performance metrics. We’ll assess how well your strategies align with your business goals, identify gaps in your approach, and pinpoint areas for optimization. The result is a clear roadmap that highlights actionable insights and sets the foundation for a marketing strategy that drives measurable growth.

Marketing Strategy Implementation

Once your marketing strategy and roadmap are in place, we ensure it’s executed effectively. Whether you have an in-house marketing team, are working with an existing agency, or need support finding implementation partners, we can tailor the approach to fit your needs.

We provide leadership and oversight, ensuring that every aspect of your marketing strategy is aligned with your business goals and executed to deliver results. By collaborating with your team or external partners, we ensure a seamless transition from strategy to action, while maintaining consistency and focus throughout the process. No matter the setup, we ensure that your marketing plan is implemented efficiently and effectively for maximum impact.

Measure, Test & Optimize

Once your marketing strategy is in motion, we don’t stop there. We continuously monitor and measure performance to ensure that your campaigns are delivering the results you need. Using key performance indicators (KPIs) and data-driven insights, we regularly assess what’s working, what’s not, and where there’s room for improvement.

We run A/B tests, analyze customer behavior, and track ROI to optimize every aspect of your marketing. This ongoing process of testing and refinement allows us to fine-tune strategies for even greater impact, ensuring your marketing efforts evolve with your business and deliver long-term success.

Review, Adjust, Plan & Scale

As your business grows, so should your marketing efforts. We regularly review your marketing performance, adjusting tactics to meet evolving goals and market conditions. Through in-depth analysis of key metrics, we identify new opportunities for improvement and ensure your strategy stays agile and responsive.

With this insight, we’ll help you plan the next phase of growth—whether that means scaling existing campaigns, launching new initiatives, or expanding into new markets. Our goal is to keep your marketing aligned with your business’s trajectory, ensuring continued success and sustained growth.

Blue yellow simple bold strategic innovation book cover (2)

NEW BOOK!

Discover proven strategies for growing your SaaS business with "The SaaS Marketing Playbook." Whether you're looking to optimize customer acquisition, improve retention, or scale your marketing efforts, this book is packed with actionable insights and real-world examples to help you succeed. Written by seasoned SaaS marketer and Fractional CMO Zack Hanebrink, this guide is your ultimate resource for driving sustainable growth in the competitive SaaS landscape. Get your copy today!

Buy Now

Results Driven

2,488% increase in influenced revenue in 90 days

Increased lead volume 36% and lowered cost-per-lead 25% in the first 90 days

360% subscriber increase and created a repeatable marketing system

178% return on investment in less than 6 months

Cost Effective

Aspect	Fractional CMO	Full-Time CMO
Cost/Investment	$5,000 - $15,000/month (part-time) No additional costs for full-time benefits (e.g., health insurance, retirement contributions).	$200,000 - $375,000/year salary + bonuses and benefits Includes benefits (health insurance, retirement, bonuses), adding significantly to total cost.
Flexibility	Can be hired on-demand, part-time, or for specific projects.	Full-time commitment, meaning higher overhead costs and less flexibility.
Time Commitment	Typically works part-time, with flexible hours based on the company’s needs.	Full-time, on-site or remote, with full accountability and time investment.
Experience & Expertise	Often brings diverse experience from working with multiple industries and companies.	Typically has in-depth experience within a specific company or industry but may lack broader exposure.
Strategic Insight	Provides high-level strategic guidance tailored to your specific goals and business model.	Deeply integrated into the company, handling both high-level strategy and daily operations.
Implementation Oversight	Leads the strategy but often works alongside existing teams or external agencies to execute.	Leads both strategy and implementation, overseeing the entire marketing department and execution.
Leadership	Part-time leadership, offering direction and guidance without micromanaging day-to-day operations.	Full-time leadership with deeper integration into the company’s culture and team management.
Scalability	Easy to scale up or down based on business needs—cost-effective for companies in growth or transition phases.	Less flexibility to scale quickly due to the fixed nature of full-time employment costs and commitment.
Time to Hire	Faster to bring onboard; no lengthy hiring process or onboarding as required for full-time employees.	Lengthy recruitment, onboarding, and adjustment process to ensure a cultural and strategic fit.
Best For	Small to mid-sized companies needing CMO-level leadership without full-time cost or commitment. Ideal for growth phases or restructuring.	Larger companies with a high volume of marketing activities that require a full-time executive to lead the department on a daily basis.
Results	Strategic alignment, quick wins, and long-term marketing improvements with a focus on ROI. Flexible to meet short-term and long-term goals.	Long-term, sustained growth with full-time focus on marketing strategy, brand development, and revenue growth.

Who's It For?

Our fractional CMO services are designed for businesses that need expert marketing leadership but don’t require a full-time CMO. We work best with:

Growing SaaS companies that need to scale their marketing efforts but lack strategic guidance to align their marketing with business objectives.
Small to mid-sized businesses looking to optimize their marketing spend by leveraging part-time executive leadership without the high cost of a full-time CMO.
Companies struggling to generate consistent leads or conversions, where quick wins and long-term growth strategies are essential to stay competitive.
Organizations with in-house marketing teams that need strategic direction and oversight to improve performance, optimize campaigns, and integrate marketing efforts with broader business goals.
Businesses entering new markets or launching new products, seeking seasoned marketing expertise to develop a go-to-market strategy and drive growth.

If you’re ready to take your marketing to the next level but don’t need a full-time CMO, our flexible, results-driven approach can deliver the leadership and strategy you need—without the overhead.

FAQs

What is a Fractional CMO?
A Fractional CMO is a part-time Chief Marketing Officer who provides executive-level marketing strategy and leadership without the need for a full-time hire. They help businesses align their marketing efforts with business goals, develop marketing plans, and oversee the execution of campaigns.

How is a Fractional CMO different from hiring a marketing agency?
A Fractional CMO offers strategic leadership at the executive level, whereas marketing agencies typically focus on execution of specific campaigns. A Fractional CMO works closely with your leadership team to develop and guide the overall marketing strategy, ensuring that all marketing efforts are aligned with your business objectives.

How do you work with our internal team or current agency?
We can seamlessly integrate with your internal marketing team or existing agency, providing the strategic oversight needed to ensure alignment with your business goals. We lead the strategy and work in tandem with your team or partners to execute the plan effectively.

Do you handle the execution, or do you just provide strategy?
While our primary focus is on strategy and leadership, we also oversee the implementation of marketing plans. This can involve working directly with your team, managing third-party vendors, or helping you find the right resources to execute the strategy.

What size businesses typically benefit from a Fractional CMO?
Our services are best suited for small to mid-sized businesses that need marketing leadership but don’t have the budget or need for a full-time CMO. We also work with growing companies that need to scale their marketing efforts quickly and strategically.

How long does it take to see results?
Quick wins can be identified within the first few weeks, especially after the initial audit. Long-term, sustainable results are typically seen within 3 to 6 months as the marketing strategy is implemented and optimized over time.

What is the cost of hiring a Fractional CMO?
Pricing varies depending on the level of engagement and the specific needs of your business. On average, a Fractional CMO costs $5,000 - $15,000 per month, offering a cost-effective solution compared to hiring a full-time CMO with a six-figure salary.

How Our Solutions Work

Step 1:
Consultation

Tell us more about your business and the challenges you're facing.

Step 2:
Plan

We create your SaaS marketing plan.

Step 3:
Implement

We work with your new dream team and scale up your SaaS!

Learn More

If you’re a CEO or founder of a SaaS company generating $1M+ in revenue, a Fractional CMO could be your key to driving consistent growth and scalability.

Schedule a Discovery Call and we’ll:

Evaluate your marketing and sales strategies to identify untapped revenue potential.
Assess your marketing team’s structure for improved consistency and outcomes.
Discuss how a dedicated Fractional CMO can help accelerate your SaaS growth.