Marketing leadership is critical for scaling revenue, optimizing customer acquisition, and maintaining competitive positioning. However, hiring a full-time Chief Marketing Officer (CMO) can be both costly and risky—especially for early-stage or growth-stage SaaS companies that need experienced leadership but lack the budget or immediate need for a permanent hire. This is where a fractional CMO comes in.

A fractional CMO is a highly experienced marketing executive who works with a company on a part-time, contract, or retainer basis. Unlike full-time CMOs who require long-term commitments and high salaries (often exceeding $250,000 annually), fractional CMOs provide on-demand, senior-level marketing leadership without the overhead of a permanent hire.

SaaS businesses increasingly rely on fractional CMOs to:
 

• Fill leadership gaps while transitioning from founder-led marketing.
• Execute scalable go-to-market (GTM) strategies without the need for a full-time executive.
• Optimize demand generation, product marketing, and customer acquisition based on real industry experience.
• Align marketing efforts with revenue goals while reducing customer acquisition costs (CAC).

Key Benefits of Hiring a Fractional CMO for Your SaaS Business

Cost Efficiency – Gain access to top-tier marketing expertise at a fraction of the cost of a full-time CMO.

Specialized Expertise – Work with professionals who have direct experience in SaaS growth strategies, from product-led growth (PLG) to enterprise sales.

Flexibility & Scalability – Adjust marketing leadership involvement as your company grows, without long-term commitments.

Faster Execution & Impact – Leverage their industry knowledge to quickly implement and optimize marketing strategies, avoiding trial-and-error approaches.

For SaaS companies looking to scale rapidly without the financial risk of a full-time executive, a fractional CMO can be the perfect solution to drive growth, improve marketing efficiency, and maximize return on investment (ROI).
In this guide, we’ll walk you through everything you need to know about finding and hiring the right fractional CMO for your SaaS business—where to look, what to evaluate, and how to ensure a successful partnership.

 

Understanding the Role of a Fractional CMO in SaaS

A fractional CMO plays a crucial role in helping SaaS businesses develop and execute high-level marketing strategies without the long-term commitment of a full-time executive. They provide strategic leadership, manage marketing teams, and ensure that marketing efforts are aligned with revenue and growth objectives.

Unlike traditional marketing hires, fractional CMOs bring deep SaaS experience and the ability to quickly diagnose and solve marketing bottlenecks—from poor lead conversion rates to ineffective demand generation strategies. This makes them particularly valuable for early-stage and growth-stage SaaS businesses that need expert marketing leadership but aren’t yet ready to invest in a full-time CMO.
 

What Does a Fractional CMO Do?

A fractional CMO is responsible for high-level strategy, execution, and leadership across various aspects of marketing. Their key responsibilities include:

✅ Overseeing High-Level Marketing Strategy & Execution

• Defining and refining the company’s marketing roadmap.
• Setting priorities for acquisition, retention, and revenue growth.
• Ensuring all marketing efforts support the company’s overall business goals.

✅ Aligning Marketing with Business Growth Objectives

• Bridging the gap between marketing, sales, and product teams.
• Establishing key performance indicators (KPIs) to track marketing success.
• Advising on pricing, packaging, and messaging to maximize revenue potential.

✅ Leading Demand Generation, Brand Positioning, & Go-to-Market (GTM) Strategies

• Creating and optimizing demand generation campaigns (SEO, paid ads, content marketing, etc.).
• Positioning the brand effectively in the SaaS landscape to stand out from competitors.
• Crafting and executing a scalable go-to-market (GTM) strategy tailored to the SaaS sales cycle.

✅ Managing Marketing Teams & Vendors

• Leading and mentoring in-house marketing teams or external agencies.
• Hiring and onboarding marketing specialists as needed (e.g., SEO experts, PPC strategists, content marketers).
• Ensuring efficient use of marketing budgets for maximum ROI.

A strong fractional CMO doesn’t just provide guidance—they actively execute and drive results, making them a highly valuable asset for SaaS companies looking to grow efficiently.

Differences Between a Full-Time CMO and a Fractional CMO

When deciding between hiring a full-time CMO or engaging a fractional CMO, SaaS founders need to consider factors like cost, time commitment, and flexibility.

Cost Comparison: Full-Time CMO vs. Fractional CMO

 

• A full-time SaaS CMO typically commands a salary of $200,000 – $350,000 per year (plus bonuses, stock options, and benefits).
• A fractional CMO typically charges $5,000 – $15,000 per month, depending on experience and involvement.
• Hiring a fractional CMO provides senior-level marketing expertise at a fraction of the cost of a full-time executive.

Time Commitment & Engagement Structure

FactorFull-Time CMOFractional CMOCost$200K - $350K+ per year$60K - $180K per year
Commitment40+ hours per week10-20 hours per week
EngagementPermanent hireFlexible contract
Onboarding Time3-6 months2-4 weeks
Ideal forSeries B+ SaaS startups, established enterprisesSeed to Series B SaaS, early-stage scaling

When Should a SaaS Company Consider Each Option?

 

• Full-Time CMO: Best suited for well-funded SaaS businesses (Series B+ and beyond) that need a long-term marketing leader to oversee large teams and multi-million-dollar budgets.
• Fractional CMO: Ideal for early-stage and scaling SaaS companies that need an experienced marketing leader without the overhead of a full-time executive.

If your SaaS business is still experimenting with growth strategies, struggling with marketing execution, or needs C-level expertise without the full-time cost, a fractional CMO is the smarter choice.

When Do You Need a Fractional CMO?

Not every SaaS company needs a fractional CMO, but for many, it can be a game-changing hire at the right stage. Here are the most common scenarios where hiring a fractional CMO makes sense:

Early-Stage Startups Looking for Senior Marketing Leadership

 

• If your startup has product-market fit but lacks a dedicated marketing leader.
• If you’re relying on founder-led marketing but need scalable strategies for growth.
• If you’ve raised funding and need an experienced marketer to deploy it effectively.

Companies Transitioning from Founder-Led Marketing

 

• If the founder is currently handling marketing but is stretched too thin.
• If marketing efforts feel disorganized, reactive, or ineffective.
• If you need a structured marketing strategy but aren’t ready for a full-time CMO.

Scaling SaaS Businesses Aiming for Predictable Growth

 

• If you’re seeing plateaued growth or inconsistent lead flow.
• If your paid acquisition costs (CAC) are too high or not scaling efficiently.
• If you need to build a repeatable lead generation engine that consistently feeds the sales pipeline.

Organizations Struggling with Demand Generation, Positioning, or Lead Conversion

 

• If your website traffic isn’t converting into leads or paying customers.
• If your brand positioning is unclear, leading to poor differentiation.
• If your marketing team lacks direction, and you need an expert to guide them toward measurable results.

In each of these cases, a fractional CMO can quickly assess weaknesses, develop a strategic roadmap, and execute high-impact initiatives to drive revenue growth—without the financial commitment of a full-time executive.

By understanding the role of a fractional CMO, the differences between full-time and fractional marketing leadership, and the right time to bring one on board, SaaS companies can make informed decisions about their marketing leadership needs.

In the next section, we’ll explore where to find a fractional CMO, including top platforms, industry networks, and best practices for evaluating candidates.
 

Key Qualities to Look for in a SaaS Fractional CMO

Hiring the right fractional CMO for your SaaS business goes beyond just finding a seasoned marketing professional. You need someone with deep SaaS expertise, a strategic mindset, and strong execution capabilities. Since SaaS marketing involves complex sales cycles, recurring revenue models, and data-driven decision-making, the ideal fractional CMO should have a proven track record of scaling SaaS companies efficiently.
Below are the most important qualities to evaluate when selecting a fractional CMO for your SaaS business.
 

SaaS-Specific Experience

A generalist marketer won’t cut it in SaaS. The ideal fractional CMO should have deep experience in B2B SaaS marketing strategies, understanding the nuances of customer acquisition, retention, and revenue growth. Key areas of expertise include:

✅ Understanding of B2B SaaS Sales Cycles & Key Metrics

 

• Familiarity with Annual Contract Value (ACV), Customer Lifetime Value (LTV), and Monthly Recurring Revenue (MRR).
• Experience optimizing customer acquisition cost (CAC) and improving customer retention rates.
• Ability to align marketing efforts with Sales and Customer Success teams to improve pipeline efficiency.

✅ Proven Experience with Demand Generation, Content Marketing & PPC

• Expertise in multi-channel demand generation, including SEO, paid ads, and inbound marketing.
• Ability to craft and execute high-converting content marketing strategies that drive organic growth.
• Hands-on experience managing Google Ads, LinkedIn Ads, and retargeting campaigns for SaaS.

✅ Familiarity with Product-Led Growth (PLG) vs. Sales-Led Growth Models

• If your SaaS follows a PLG model (e.g., free trial or freemium with self-serve onboarding), your fractional CMO should understand activation and retention strategies.
• If your SaaS is Sales-Led (e.g., requiring demos, SDRs, or outbound sales), they should know how to optimize lead nurturing and pipeline conversion rates.

💡 Pro Tip: Look for a fractional CMO with case studies or past success stories in growing similar SaaS businesses—whether through paid acquisition, organic inbound, or strategic partnerships.

Strategic & Execution Capabilities

A great fractional CMO is not just a strategist—they need to execute and deliver measurable results. When evaluating candidates, assess their ability to turn strategy into action and optimize marketing efforts based on key SaaS growth metrics.

✅ Can They Create AND Execute a Go-To-Market (GTM) Strategy?

 

• A strong fractional CMO should be able to define an effective GTM strategy that fits your SaaS pricing model and target audience.
• They should have experience working with outbound sales teams, inbound marketing, and partnerships to generate leads.
• They should be comfortable refining ICP (Ideal Customer Profile) and buyer personas to improve targeting.

✅ Experience with Metrics-Driven Decision-Making (CAC, ROAS, Churn, etc.)

 

• SaaS marketing requires constant data analysis to optimize campaigns and reduce waste.
• The right fractional CMO should track and improve key metrics, including:
  • Customer Acquisition Cost (CAC) – Lowering marketing spend per acquired customer.
  • Return on Ad Spend (ROAS) – Optimizing paid ad performance.
  • Churn Rate & Retention – Improving customer retention strategies.
  • MQL to SQL Conversion Rates – Ensuring marketing efforts generate qualified leads for sales.

✅ Track Record of Scaling SaaS Revenue

 

• Look for fractional CMOs who have helped SaaS companies grow from $1M to $10M+ ARR.
• Ask for case studies showing how they improved pipeline velocity, conversion rates, or customer retention.
• They should be able to provide clear before-and-after metrics from previous roles.

💡 Pro Tip: A good fractional CMO won’t just talk about “branding” and “lead gen.” They should speak in revenue terms—how marketing efforts directly impacted ARR and customer growth.

Leadership & Team Collaboration

A fractional CMO doesn’t operate in isolation—they need to work effectively with founders, sales teams, product teams, and existing marketing staff. Since many SaaS companies hire a fractional CMO to fill leadership gaps, strong communication and team-building skills are critical.

✅ Ability to Lead Existing Marketing Teams or Build One from Scratch

 

• If your SaaS business already has a marketing team, the fractional CMO should be able to optimize processes, mentor team members, and improve execution speed.
• If you don’t have a marketing team, they should know how to hire the right talent or manage outsourced agencies efficiently.

✅ Experience Working with Founders, Sales Teams & Product Teams

 

• In SaaS, marketing success depends on cross-functional collaboration. Your fractional CMO should know how to:
  • Align marketing and sales teams for better lead handoff and nurturing.
  • Work closely with product teams to refine messaging, feature launches, and customer feedback loops.
  • Support customer success teams with retention and upsell strategies.

✅ Strong Project Management & Communication Skills

• Since a fractional CMO typically works on a part-time or contract basis, they need to be highly organized and efficient.
• Look for someone who can set clear priorities, delegate effectively, and communicate results transparently.
• They should be comfortable leading weekly strategy calls and monthly performance reviews.

💡 Pro Tip: The best fractional CMOs act as integrators—bringing different departments together to create a seamless growth engine.

Final Thoughts: Finding the Right SaaS Fractional CMO

Not all fractional CMOs are created equal—some are generalists, while others specialize in SaaS growth hacking, demand generation, or branding. The key is finding someone with:

✅ SaaS-specific experience in demand generation, content, and sales alignment.

✅ Proven ability to scale revenue and optimize key metrics like CAC and LTV.

✅ Leadership skills to guide your marketing team and work cross-functionally.

By ensuring your fractional CMO has the right blend of strategy, execution, and leadership, you’ll maximize their impact on your SaaS company’s growth trajectory.

In the next section, we’ll dive into how to evaluate and hire the right fractional CMO, including key interview questions, reference checks, and pricing models.
 

Evaluating & Hiring the Right Fractional CMO

Hiring the right fractional CMO for your SaaS business requires a structured evaluation process. Beyond their credentials and past experience, you need to assess whether they align with your growth goals, company culture, and marketing challenges.

Since a fractional CMO is typically brought in to solve specific problems quickly, the hiring process should focus on their strategic approach, past successes, and ability to deliver measurable results.

Below, we’ll break down the key steps to evaluating and hiring the right fractional CMO for your SaaS.
 

Key Questions to Ask in the Interview

A strong fractional CMO interview should go beyond just discussing their background. You want to gauge how they think strategically, how they’ve helped other SaaS businesses grow, and how they would approach your company’s challenges.

✅ What SaaS companies have you worked with, and what were the results?

 

• Look for direct experience with B2B SaaS, your target customer segment, or your go-to-market model (PLG vs. sales-led).
• Ask for specific metrics (e.g., "Grew ARR from $2M to $10M in 18 months through demand generation").

✅ How do you structure your first 90 days in a fractional role?

• A great fractional CMO should have a clear onboarding framework that includes:
  • Diagnosing current marketing performance (SEO, PPC, funnel conversion, etc.).
  • Identifying quick wins to improve revenue generation.
  • Developing a long-term strategy to scale growth.
• If they struggle to outline a structured 90-day plan, it’s a red flag.

✅ Can you share a case study of a successful marketing transformation?

• Ask for an example of how they helped a SaaS business overcome a major challenge (e.g., high CAC, poor lead quality, weak brand positioning).
• Look for evidence of strategic thinking, execution ability, and measurable success.

✅ What KPIs do you focus on when growing a SaaS business?

• The right fractional CMO should be data-driven and focused on metrics that impact revenue, such as:
  • Customer Acquisition Cost (CAC) – Can they lower it?
  • Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion rates – Can they improve lead quality?
  • Annual Recurring Revenue (ARR) Growth – Have they helped scale SaaS revenue before?
  • Churn Rate & Retention – Do they have experience improving customer lifetime value (LTV)?

💡 Pro Tip: The best fractional CMOs will talk in numbers, not just vague marketing strategies. If they can’t point to hard results from previous roles, they may not be the right fit.

Assessing Track Record & References

Since a fractional CMO won’t be a full-time employee, you need to verify their past results and credibility before making a hiring decision.

✅ Checking Past Results (ARR Growth, Lead Gen Success, Branding Transformations)

 

• Ask for specific numbers from past projects (e.g., "Increased MQLs by 120% in 6 months").
• Look at how they’ve impacted demand generation, brand positioning, and conversion rates.
• Ensure they’ve worked with companies at a similar stage (early-stage SaaS, scaling startups, enterprise SaaS, etc.).

✅ Requesting References from Previous SaaS Clients

 

• Contact past clients to ask:
  • “What specific impact did they have on your business?”
  • “Were they able to deliver results quickly?”
  • “Would you hire them again?”
• If a fractional CMO hesitates to provide references, that’s a red flag.

✅ Reviewing Content They’ve Published or Marketing Playbooks They’ve Created

 

• A top-tier fractional CMO should have thought leadership content (blogs, LinkedIn posts, conference talks, etc.).
• Ask if they have a SaaS marketing playbook or documented framework for scaling growth.
• Reviewing their content will help you gauge their depth of expertise and approach to SaaS marketing.

💡 Pro Tip: A great fractional CMO should be able to explain their marketing strategies in a clear, structured way—whether through case studies, frameworks, or documented processes.

Understanding Pricing & Engagement Models

Fractional CMOs charge based on their experience, involvement level, and engagement model. Understanding the different pricing structures will help you find the right fit for your budget and needs.
 

✅ Hourly vs. Retainer-Based vs. Project-Based Pricing

 

• Hourly Rate ($200 - $500/hour) – Best for short-term advisory work or marketing audits.
• Retainer Model ($5,000 - $15,000/month) – Most common for ongoing leadership roles (10-20 hours per week).
• Project-Based Pricing ($10,000 - $50,000 per project) – Good for specific initiatives (e.g., repositioning strategy, demand generation playbook).

✅ Typical Costs for SaaS Fractional CMOs

Experience LevelMonthly Cost (Part-Time)Early-Stage / Mid-Level ($1M-$5M ARR)$5,000 - $8,000 per month
Growth-Stage SaaS ($5M-$25M ARR)$8,000 - $12,000 per month
Enterprise-Level SaaS ($25M+ ARR)$12,000 - $15,000+ per month

✅ Negotiating Terms & Ensuring Alignment with Business Goals

 

• Clarify scope & deliverables upfront – Will they focus on demand gen, brand, or overall strategy?
• Set clear KPIs – Define success metrics (e.g., increase MQLs by 30%, reduce CAC by 20%).
• Agree on reporting cadence – Will they provide weekly updates? Monthly reports?
• Consider a trial period – A 3-month engagement is a great way to test their impact before committing long-term.

💡 Pro Tip: The best fractional CMOs charge based on impact, not just hours worked. If someone is significantly cheaper than the market rate, they may lack the expertise needed for high-growth SaaS.
 

Final Thoughts: Making the Right Hire

Evaluating and hiring a fractional CMO is one of the most important strategic decisions for your SaaS business. To ensure you make the right choice:

✅ Ask deep, SaaS-specific interview questions to gauge their expertise.

✅ Verify their track record through case studies, references, and past results.

✅ Align on pricing, deliverables, and KPIs before signing an engagement.

By following this structured hiring process, you’ll find a high-impact fractional CMO who can drive measurable growth—without the commitment of a full-time hire.

Next, we’ll explore how to onboard and maximize value from your fractional CMO to ensure long-term success.
 

Onboarding & Maximizing Value from Your Fractional CMO

Hiring a fractional CMO is only the first step—ensuring they deliver results requires a structured onboarding process and a clear performance framework. Since fractional CMOs work on a part-time or contract basis, they need to ramp up quickly and focus on high-impact initiatives.

To maximize the value of your fractional CMO, you need to:


✅ Define clear goals and expectations from day one.

✅ Provide access to critical tools, data, and team members to speed up execution.

✅ Measure their performance regularly and adjust priorities as needed.

Here’s how to onboard and work effectively with your fractional CMO to drive measurable growth for your SaaS business.

Defining Clear Goals & Expectations

One of the biggest mistakes SaaS companies make is hiring a fractional CMO without a defined scope of work and clear success metrics. Since they are brought in to solve specific challenges, you must establish expectations upfront.

✅ Setting KPIs from Day One

 

• Identify 3-5 key performance indicators (KPIs) that align with your SaaS growth goals, such as:
  • Increase MQL to SQL conversion rate by X%
  • Lower CAC by X% within 6 months
  • Improve paid ad ROAS to X
  • Increase inbound demo requests by X%
  • Reduce churn by X% through improved retention marketing
• Avoid vague goals like "improve marketing"—set specific, measurable objectives.

✅ Aligning on Budget, Team Resources & Timelines

 

• Clarify how much budget the fractional CMO has to work with for paid ads, content, tools, and external resources.
• Define whether they will lead existing marketing staff or if they need to hire additional team members.
• Agree on timelines for key initiatives (e.g., launching a demand gen campaign within 60 days).

✅ Establishing Reporting Cadence (Weekly Check-Ins, Monthly Reports)

 

• Set up a weekly strategy call to review progress, address roadblocks, and adjust priorities.
• Require monthly performance reports detailing KPIs, campaign performance, and next steps.
• Ensure alignment with the CEO, sales leadership, and product team to maintain cross-functional collaboration.

💡 Pro Tip: Treat your fractional CMO as a strategic partner, not just an outsourced consultant. They should have the authority to make decisions and drive execution without excessive approvals.
 

Providing Access to Tools & Data

A fractional CMO cannot be effective without access to critical marketing data, analytics tools, and existing campaign insights. The sooner they have this information, the faster they can drive results.
 

✅ Giving Access to Analytics Tools & CRM

Ensure your fractional CMO has full access to key marketing and sales tools, including:
 

• Google Analytics – Website traffic, conversion tracking, and user behavior insights.
• HubSpot / Marketo / Pardot – Marketing automation and lead nurturing workflows.
• Salesforce / Pipedrive / HubSpot CRM – Sales pipeline data and lead quality analysis.
• Google Ads / LinkedIn Ads / Meta Ads – PPC campaign performance and budget allocation.

✅ Ensuring Smooth Integration with the Existing Marketing Team

• Introduce your fractional CMO to team members, external agencies, and key stakeholders.
• Assign an internal point of contact (e.g., a marketing manager or CEO) to provide quick answers and approvals.
• Align expectations with sales and product teams to ensure marketing efforts support revenue growth.

✅ Providing Past Campaign Performance Data for Faster Ramp-Up

 

• Share historical campaign performance (SEO, PPC, content marketing, email marketing).
• Give access to past lead generation data to help optimize targeting and messaging.
• Provide insights into past challenges (e.g., “Our paid ads convert well, but churn is high due to poor onboarding”).

💡 Pro Tip: The first 2-4 weeks should focus on data analysis, diagnosing weak points, and prioritizing quick wins for immediate impact.

Measuring Performance & ROI

Since fractional CMOs work on a contract or retainer basis, regular performance assessments ensure they are delivering measurable results.
 

✅ Tracking Progress with Key SaaS Marketing Metrics

Your fractional CMO’s impact should be measured through data-driven results. Key SaaS marketing metrics include:

• Customer Acquisition Cost (CAC) – Are they lowering acquisition costs while maintaining lead quality?
• Lifetime Value (LTV) – Are they improving retention and maximizing customer value?
• ARR Growth – Is their marketing strategy directly impacting revenue growth?
• Lead Conversion Rates (MQL → SQL → Closed Won Deals) – Are they improving lead quality and sales pipeline efficiency?
• Churn Rate – Are their retention marketing efforts reducing customer attrition?

✅ Conducting Quarterly Reviews to Assess Impact

 

• Every 3 months, conduct a detailed performance review to assess ROI.
• Identify what’s working, what needs adjustment, and where to double down.
• Compare actual results against the initial KPIs set at onboarding.

✅ Adjusting Scope & Responsibilities as Needed

 

• If the fractional CMO is exceeding expectations, consider expanding their role or extending their contract.
• If certain strategies aren’t working, refine their focus or adjust tactics.
• If after 3-6 months there is no measurable impact, reconsider fit and explore other options.

💡 Pro Tip: The best fractional CMOs act as a growth catalyst—if they aren’t moving the needle on revenue growth, they aren’t the right fit.

Final Thoughts: Setting Your SaaS Business Up for Success

A fractional CMO can be a game-changer for your SaaS business—but only if they are properly onboarded and given clear goals.
 

✅ Follow these steps to maximize their impact:

🔹 Set clear KPIs from the start to track performance.

🔹 Provide access to critical tools and data for faster execution.

🔹 Align marketing with sales and product teams to improve collaboration.

🔹 Review performance quarterly to ensure they are driving real ROI.

By treating your fractional CMO as a strategic partner and giving them the resources to succeed, you can unlock faster, more predictable SaaS growth—without the cost of a full-time executive.
 

Conclusion

In today’s competitive SaaS landscape, a fractional CMO can be a game-changer—providing high-level marketing expertise, strategic direction, and execution power without the financial commitment of a full-time hire. Whether your goal is to improve demand generation, optimize conversion rates, or scale predictable revenue, a fractional CMO can help you accelerate growth efficiently.

However, hiring the right fractional CMO requires a strategic approach. The best candidates will have deep SaaS experience, a data-driven mindset, and the ability to drive measurable results quickly.
 

Key Takeaways for Hiring a SaaS Fractional CMO:

✅ Define clear goals and KPIs before hiring to ensure alignment.

✅ Assess their SaaS expertise and track record with past success stories.

✅ Verify references, case studies, and past campaign performance to confirm credibility.

✅ Provide access to key tools and data for a smooth onboarding experience.

✅ Measure performance regularly and adjust scope as needed.

Final Tips for Success:

 

• Start with a trial engagement (e.g., a 3-month contract) to assess impact before committing long-term.
• Ensure a strong cultural fit—your fractional CMO should integrate well with your team.
• Prioritize SaaS-specific experience—general marketing expertise isn’t enough for the unique challenges of a SaaS business.

By taking a structured approach to hiring, onboarding, and performance evaluation, you can maximize the value of your fractional CMO and set your SaaS business on a path to scalable, sustainable growth.